R & B
Research and Brainstorming
Our first step in any project is to learn as much as we can about you, your company and your products. Who are you? What makes your company work? How are your offerings different than the next guy? We’re super nerds, this part of the process is something we totally love.
We also take some time to look at your competitors, your consumers and your intended audiences. Knowing how to write about your product requires knowing who we’re writing to and how we’re setting ourselves apart from the rest of the crowd.
Plan
Walk before we run
Building a strategic plan is key. For large branding projects, content strategy, public relations plans or social media management- everything has a plan and a purpose.
Draft/revise/edit
Nearly perfect, nearly
Content is drafted, edited, reviewed by the client, revised and edited again by our team. Nothing goes to press without multiple rounds of revisions. Our words should look, feel and sound like your brand.
Execute
Like the project, not a person
We push the big red button and get to work pushing content. We put the words where they’ll have the most impact and build your brand story.
Measure Results
How’d we do?
Words make a difference. Words that sell make a measurable difference. We monitor SEO, site traffic, conversion rates and content engagement.
