I visited an old friend a couple of days ago. As I walked through the front door it was just as I remembered. The room was airy and bright. All the season’s latest colors and trends were beautifully displayed and organized, and it smelled like popcorn… okay, I was at Target.
In the world of branding, it’s common for an iconic brand to be updated. In fact, it’s expected, especially when you’re an institution that’s generations old. Arguably, you can say that other brands follow suit when someone in their space rebrands, after all, competition does bring on change. And you would
was listening to an interesting conversation on NPR the other day that got me thinking about how branding is a lot like the construction process. The segment was about the Mexican architect, Luis Barragán and his design process. He wasn’t classically trained, but focused instead on capturing a feeling while designing. The