Your brand. It’s not just a logo.
I visited an old friend a couple of days ago. As I walked through the front door it was just as I remembered. The room was airy and bright. All the season’s latest colors and trends were beautifully displayed and organized, and it smelled like popcorn… okay, I was at Target.
A digital facelift for the payment industry
In the world of branding, it’s common for an iconic brand to be updated. In fact, it’s expected, especially when you’re an institution that’s generations old. Arguably, you can say that other brands follow suit when someone in their space rebrands, after all, competition does bring on change. And you would
Monday has a new look
Recently, Dapulse, the project management software that simplifies the way your team works, rebranded to Monday.com - and we’re kind of digging the new look for the start of the week.
Building from the ground up
was listening to an interesting conversation on NPR the other day that got me thinking about how branding is a lot like the construction process. The segment was about the Mexican architect, Luis Barragán and his design process. He wasn’t classically trained, but focused instead on capturing a feeling while designing. The
THE NEW TUBE
A few days ago YouTube made a drastic change to the iconic red bubble with a play button in the middle. After 12 years, the video streaming platform redesigned their logo bringing with it a series of questions like Why? What’s new? What does this mean for the future of
Announcing Amplitude Media
At Amplitude Media we believe in magic, happiness and the creative power of a good blanket fort. Life is more fun when you work with your friends. Want to be friends? Let's talk.